HOSPA Technology Hub
Sunday - 26 Feb 2012
| 11:00-11:45 | ||
| How to measure the ROI of your content | ||
| What are the risks and rewards of marketing with content, and how can you measure the ROI of your investment in content? | ||
| 12:00-12:45 |
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| Building targeted networks | ||
| Want to ramp up your social media and e-marketing activity? Learn how to build your networks by identifying and engaging with the right people. | ||
| John Coupland, networkerplus Social Media | ||
| 14:00-14:45 | ||
| Online restaurant bookings: What's love got to do with it? | ||
| 15:00-15:45 | ||
| Market your restaurant with Twitter | ||
| Strategy tips on restaurant marketing using Twitter. What to do, how to do it. | ||
Monday - 27 Feb 2012
| 11:00-11:30 |
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| Breaking into the mobile market: How to make money from an app | ||
| What makes a good app and why should you consider developing one? Learn how app strategy fits within the marketing mix, how your content and design choices drive customer experience and how you can commercialise your app to convert browsers to buyers. | ||
| Simon Burgon, Director, 360R | ||
| 11:45-12:15 | ||
| Mastering digital channels for maximum revenue | ||
| Practical and holistic digital marketing techniques that reveal how digital channels can work together to support each other and maximise the revenue of your website. | ||
| Paul West, Managing Director, Ignite Hospitality | ||
| 12:30-13:15 | ||
| Meet the Media | ||
| Want to be quoted in print? Here's your chance to meet the editors behind the hospitality industry's leading publications, websites and forums and find out what makes their newsrooms tick. Learn how they source news relevant to their audiences and get tips on how to engage with online content and forum discussions. | ||
| A panel of guests, including Emma Eversham, Editor, BigHospitality.co.uk | ||
| 14:15-15:00 |
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| Turn every email into a sales opportunity | ||
| Emails are becoming more interactive and dynamic to entice recipients to take immediate action. Get insights into every customer with an email marketing strategy that drives tangible, measurable results. | ||
| Fiona Robson, Managing Director, Rocketseed Limited | ||
| 15:15-16:00 | ||
| Masterclass: Facebook for Business | ||
| Do you know how to use Facebook? Found yourself asking what the difference is between a group and a page? Learn how to build a page, grow your 'likes' and time to perfection your 'quick win' campaigns like competitions versus longer term audience building and quality 'likes'. Plus, get tips on how to measure your social media and how to choose your social media add-ons. | ||
Tuesday - 28 Feb 2012
| 11:00-11:45 | ||
| Smartphones: not just a pretty fascia. Want a website that's mobile and tablet worthy? | ||
| 'Responsive design' spells the end of blind investment on multiple website builds. This session demonstrates the growing importance of mobile and shows you how to find the perfect website solution for your hotel. | ||
| PWC | ||
| 12:00-12:45 |
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| PPC advertising | ||
| The perils of allowing 3rd parties to perform PPC advertising on restaurant brands | ||
| Mike Conyers, Managing Director, Restaurant Diary | ||
| 13:00-13:45 |
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| Citizen journalists: An emerging reputation risk | ||
| Reputation is everything but the speed at which gossip and speculation go viral is an enormous challenge that companies should have plans in place to monitor and manage. The panel will dissect the role of bloggers versus journalists, advise how to react to negative feedback and debate the power of influence of user-generated content. | ||
| Panel Session, chaired by Pamela Carvell, Owner, Pampas Marketing (President of Hotel Marketing Association) | ||
| 14:00-14:45 | ||
| M-Commerce and the customer buying experience | ||
| Innovations in technology are transforming the Point of Sale as we know it. | ||
Wednesday - 29 Feb 2012
| 11:00-11:45 | ||
| Less fluff, more clout: Digital PR that inspires customers to act | ||
| From digital storytelling to social media strategy, here's how to transform conversation into sales. | ||
| 12:00-12:45 | ||
| Meet the hotel room of the future | ||
| From in-room PCs and digital TV to Skype calling, iPod docking stations/speakers and voice activation, the hotel room as we know it is changing and customer experiences are folowing suit. | ||
| Airwave | ||
| 13:00-13:45 | ||
| Using experiential web design to catalyse memories, create brand chatter and optimise the ROI of your website | ||
| From YouTube video content and striking photography, to strategic partnerships and incentive packages, learn how myhotels group is using experiential marketing to create a destination website that engages the senses and entices | ||
| Imran Hussain, Director of Marketing, myhotels group | ||
| 15:00-15:45 | ||
| Tailoring pop-up digital experiences | ||
| Learn how location based apps and interactive content like QR codes and augmented reality are being used to enhance the customer experience by providing information and solutions to their queries. | ||
Thursday - 1 March 2012
| 11:00-11:45 | ||
| Value-add versus discounting: The daily deals face-off | ||
| Is GroupOn, Living Social, tastecard and co. hurting your brand, or helping it? | ||
| 13:00-13:45 |
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| Grease lightning till points are wreaking havoc on customer service | ||
| Point of Sale hardware and software wizardry is slashing queue times at fast food and beverage outlets, but warm customer service is being left to go cold and 'churn culture' is leaving a bitter taste in our mouths. How can businesses most effectively train staff to make every experience count? | ||
| Philip Stanley, Director, IMEC Partnership | ||
| 14:00-14:45 | ||
| Is social media crowdsourcing making us lazy or more efficient? | ||
| A look at the increasing efficiency of our purchasing behaviour as a result of opinion sharing, forums, Google searching, Facebook 'likes' and venue check-ins. How can brands best capitalise on the trust attached to endorsements by friends, or other users? | ||
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