Vincent Mckevitt

VINCENT'S STORY:

A business studies graduate, and an advocate of healthy eating, choosing deli salads rather than fast food for his own lunch, Mckevitt looked at ways of enhancing the concept of salads as meals and adapting it to working lunches.  He travelled to America, where the salad bar market is mature and came back to the UK armed with a wealth of knowledge. Tossed was born. The first unit opened in Paddington, W2 in 2005, followed by second, also in Paddington in 2006, and after 18 months of consolidation, the big break came in 2007 when the third unit opened in St Martin’s Lane, WC2.

Today the ‘Salad Man’, is at the forefront of the new ‘healthy fast casual’ market sector with his new generation of healthy eating venues, a flagship unit at Harrods102, the one-stop eating destination across the famous Knightsbridge store, a restaurant-style unit at Westfield London, Europe’s largest retail centre, and two franchise units in Baker Street and Tottenham Court Road, W1. 

Founder of the healthy eating salad chain Tossed, Vincent McKevitt’s top tip to operators during the recession is to “Focus on what you’re doing, but do it better”

 

He explains: “We looked at our sandwich wrap offerings, which weren’t the best out there, so we re-visited them, made them a lot better, increased our prices by about 40% and sales have tripled!”

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  Find out more about the rest of the Inspiration Team:
Stephanie Briggs | David Russell | Gwilym Davies | Shaun Rankin | Anne Pierce | Billy Waters | Michael Godfrey | Gerard Bassett | Chris Galvin | Tim Payne | Dr Rebecca Hawkins | Vincent McKevitt | Sandra Russell MBE | Andrew McKenzie