Exhibitor Marketing Manual

Click on any of the five headings below for instructions on how to get set up.

Return to the Exhibitor Zone home page to get started>>

The Innovation Day, 17th November, proved a useful source of inspiration for exhibitors keen to make the most of the opportunities that arise from exhibiting at a big event like Hotelympia.

If you were unable to attend the Innovation Day, the presentations can be downloaded here.

USERNAME & PASSWORD

The Exhibitor Zone allows you to actively promote yourself on www.hotelympia.com and lets visitors find you on the website.

• Log on to www.hotelympia.com and follow the links to the Exhibitor Zone
• Enter your account number & password (already emailed to you)
   

WEB LISTING

• The first time you enter the Exhibitor Zone you will be asked to select the product categories you supply
• Submit up to 10 product categories that visitors would use to find you
• Then, choose between a Standard or EnhancedListing – think of your listing as a shop window and a way to make an impression on visitors/web audience before the show & generate leads/stand traffic

How to use your Standard Listing – (For every exhibitor – worth £195)

• Click ‘contact details’ under 'Company' to amend or add to your company details which are already live on the website.  Simply type over any existing details to make corrections and press ‘Submit’
• To create a hyperlink to your own website, enter your full website address and ‘Submit’ to save changes
• Click on ‘company profile’ under 'Company' to add your company description of approximately 50 words
• Click on ‘company logo’ to add your company logo to your company description
• Click on ‘press releases’ under 'Promotion' to add your company press releases to your page
• SHOWCASE A NEW PRODUCT FOR FREE. Generate more visitor interest by uploading an image and description to support your company details. Simply click on ‘product gallery’ under 'Promotion'

Visitors need to see a message up to SEVEN times before they act – why not make one of those messages an invitation from your company – an easy opportunity to make your customers feel special!

PRINTED VISITOR TICKETS

• We strongly recommend you use your allocation of free tickets effectively – they are posted out by end of November and on a rolling basis after that. You will receive 300 free visitor tickets if you have booked up to a 21m² stand and 500 tickets if your stand is over 21m².
• You could send them in an existing mailing or send out a specific invitation. Enclose a covering letter from your company, attracting customers to your stand. Let them know that you would value a visit from them and highlight why a visit to your stand would be beneficial

If you would like to receive additional tickets please book your allocation as soon as possible to ensure you don’t miss out. Email your requests to sallym@firstmove.co.uk


EMAIL VISITOR TICKETS

• An e-ticket is an electronic version of the printed ticket above – achieve the same goal minus the cost of postage! (We recommend both routes though)
• The e-ticket is a quick and cost effective way to invite your key clients to the show and it includes your company branding for a personal touch
• The best time to send out your e-ticket is 1-4 weeks before the show
• If you would like your own personalised e-ticket, email your logo and 20 words ‘inviting visitors to your stand’ to kiernan.busher@freshrm.co.uk

Submit your catalogue entry via the Exhibitor Zone – detailed in Section 1

• The A4 catalogue will be the indispensable buyers’ guide for the industry’s key influencers and purchasers
• Your company name, stand number and a 50-word profile will appear free of charge in the catalogue
• Please submit your 50 words for the catalogue online through the Exhibitor Zone of the Hotelympia website by 3 February 2012 to ensure your free entry

**Catalogue Deadline - 3 February 2012**

• The 2012 catalogue will be available to each and every visitor and is an excellent way to promote your company, not just during the show but also for many months after, as requests for catalogues continue long after the show
• There are many opportunities to enhance your catalogue entry from placing adverts to inserting bookmarks

If you would like to discuss advertising opportunities please contact:
Kunal at Eventful Publishing Co Ltd
T: +44 (0) 20 7324 4800
E: kunal@eventfulpublishing.co.uk

Take advantage of Hotelympia 2012’s energetic PR team at Jellybean Creative Solutions and do the best to ensure that your company gains coverage in the national and international trade media as well as Hotelympia press releases and the preview brochure that goes to our pre-registered audience.



We recommend you also undertake your own PR activity by sending your information to relevant magazines in December 2011, before they print previews of Hotelympia in the new year. We will publish deadlines of these magazines here before November 2011.

In the first instance, please email your press release to our PR Manager Sam Rooke: sam@jellybeancreative.co.uk
 

EXHIBITOR BADGES
Order you badges here>>

VISIT CONNECT: Capturing visitor data at your stand

An essential way to maximise your time at the show and more importantly – measure and follow up the leads you generate!

Improve your results by using Visit Connect at Hotelympia 2012. Valuing the most important asset from the show, sales leads, you can now Collect, Manage and Track sales leads with a single system.

• Easy – Collect leads using a barcode scanner or web connected device (laptop, ipad, smartphone)
• Fast - either ‘real-time’ or end of day
• Intelligent - powerful statistics from managing show targets through to conversions/ROI

Visit Connect costs £199 +VAT.

Find out more information and order your data collection system here.

PAPERLESS PRESS OFFICE

As part of Hotelympia 2012 running under the sustainable event standard BS8901, the Press Office is now paperless. Send your press information to us by 13 December and we will upload it onto a 'Press Pack' memory stick.  


SPONSORSHIP

Whether you want to target a specific audience or improve general brand awareness, we can provide individually tailored sponsorship packages to suit the needs of your company. We have created a wide-ranging choice of options so that you do not have to be the biggest exhibitor to enjoy the benefits of extra presence at the show.

For Feature & Onsite Sponsorship contact Andrew Pantelli
T: +44 (0) 20 7886 3055
E: andrew.pantelli@freshrm.co.uk

For Website & Email Sponsorship contact Jon Squire
T: +44 (0) 20 7886 3033
E: jon.squire@freshrm.co.uk