The Art of Artis Campaign Launch

PRESS RELEASE

‘THE ART OF ARTIS’ CAMPAIGN LAUNCH AT HOTELYMPIA

Artis, the leading supplier of cutlery, tableware, glassware and barware, is launching its new catalogue and showcasing details of an innovative re-launch marketing campaign, entitled ‘The Art of Artis’, at Hotelympia 2012.

With nearly 60 years of sterling heritage behind them, as suppliers of high quality products for the table and bar, Artis has reflected its forward thinking, modern and progressive ethos through the introduction of a new silver logo and website (www.artis-uk.com) and a creative marketing campaign.

It is the commissioning of several characterful animal sculptures that forms the core of the ‘Art of Artis’ campaign. Each of the animal sculptures represents a different Artis product sector (Cutlery, Tableware, Glassware & Barware) and has been cleverly conceived and created from product from that sector. For instance, there is a lion, sculpted from an array of knives, forks and spoons from the Artis Cutlery range; two giant tortoises, constructed from Tableware items; a giraffe built from Glassware, and a mother and baby bird, in their nest, created from items in the Barware collection. All the sculptures are exhibited at Hotelympia, on stand N2609.

‘The characters are really memorable, helping to set us apart from our competitors; they playfully demonstrate our creative, innovative and design-led spirit, bringing Artis firmly into the spotlight at Hotelympia, signifying a bold, new era for Artis and its future success’, said Kathy Birch, Marketing Manager. ‘We hope that our customers will become as fond of the characters as we have – we’d love customers to suggest names for them’, she continued.

The characters will be used by Artis, on a day to day basis, featuring on the new website, in corporate stationery, in advertising and even email sign-offs, with Artis staff able to choose which character they would prefer to use.

‘We are delighted with the scuptures’, said John Artis, Managing Director of Artis. ‘They really are quite charming characters; it’s amazing how many different pieces of product you start to see, when you look closely at each one. The sculptor did a fantastic job, utilising an incredible number of different pieces of product; he’s literally brought them to life - they are truly unique’, he added.

Artis has launched its eagerly awaited 2012 catalogue at the show, featuring new and existing product lines and a DVD containing the catalogue and price list, together with a QR code link to their new website www.artis-uk.com

The ‘Art of Artis 2012’ catalogue and price list can be viewed online at www.artis-uk.com  from 26^th February, the opening day of Hotelympia. Orders can be placed on 020 8391 5544 or at sales@artis-uk.com -ENDS- 21^st February 2012

Pic Caption: “The Art of Artis campaign’