|Ibiza Ice exciting new drink of summer 2014!|
Get ready for summer and the beginning of festival season with the exciting, refreshing taste of Ibiza Ice!
London, UK – April 4, 2014: Market trends this year have indicated that consumers are looking for exciting and innovative new alcoholic drinks as a departure from traditional fare, and new sparkling wine cocktail Ibiza Ice has the perfect answer. Ibiza Ice fuses sparkling wine with exotic, natural fruit flavours, with a refreshing result lower in calories than wine or champagne. This exciting new drink is available in two exquisite flavours, White Isle and Sunset, both of which flawlessly embody the sensual Mediterranean glamour of their namesake. White Isle blends lychee, lime, and melon with sparkling wine, while Sunset combines fresh pomegranate and sparkling wine, providing two premium, exotic cocktails to suit any mood. With a 5.5% ABV and almost half the calories of wine, champagne, and flavoured ciders, Ibiza Ice is a perfect and deliciously light alternative, undeniably capturing the essence of summer 2014.
Packaged in a stylish, stay-cool aluminium bottle, Ibiza Ice is ideal for festival season and a great alternative to glass bottles which are increasingly facing on-site bans across the UK. Steady market growth in flavoured ciders has indicated that both men and women have been seeking exciting alternatives to traditional alcoholic drinks. The Morning Advertiser Brands Report 2013 noted that “the past twelve months have seen a slight shift from safe options to the downright intriguing,” with consumers seeking “something that stands out and is a little bit different.” Ibiza Ice takes this interest one step further, adding an exotic twist to these concepts with a captivating premium cocktail. Additionally, independent research has shown that a third of women would be more apt to try a new alcoholic drink if it were low in calories; Ibiza Ice is capitalising on this gap in the market early to provide this option for the whole of summer 2014.
Ibiza Ice has recently launched a digital banner campaign at various sites around Central London to generate awareness and buzz about the product. Available in exclusive nightclubs around London and the UK, the unforgettable and deliciously natural Ibiza Ice is truly poised to become the drink of the moment for summer 2014.